Keyword research is one of the most important aspects of search engine optimization. If the incorrect keywords with high competition and low traffic density goal, you see very little return on investment. In fact, doing proper research shorten key, you need time and money on the keyword chosen by far rank.

These keyword searches, you must follow certain rules:

First Level competition
As not many competing sites selected by youKeywords are? Enter your search terms in quotation marks in Google and see the results in the upper right. If this number exceeds 1 million, it's better to choose a different keywords. Keyword 10000-250000 between competing sites are the easiest to rank. However, the number of pages to mislead, that brings us to the next step.

According to Quality of competition
The number of competing pages is important, but the quality of competitorsPages is more important in a good position for your search term. If the top of the page with authorities websites tons of backlinks, as a Wikipedia entry, a NYT Wired.com occupied or newspaper article, then it becomes very difficult to move from the first position. On the other hand, when results Top Blogs little time with a few backlinks, or shopping results from Amazon or eBay, it is easy enough rank well for that keyword.

Third Traffic
Perform keyword GoogleAdWords Keyword Tool. If the keyword search is less than 800 EXACT month, and the level of competition is high, probably not worth the standings and the game is better to choose a different keyword.

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